The Rawry Story
It All Started With Rawry
“Pets deserve better. Better materials. Better design. Better care.
If Rawry doesn’t use it, we don’t make it.”
From Shelter Cat to CEO
In 2016, David walked into a local shelter just to browse. That’s when Rawry — full-grown, pastel calico, bobbed tail — rubbed against his leg, flopped over dramatically, and looked up like she already knew.
She wasn’t loud. Not chatty unless she was hungry. Not great with other animals. But she loved humans. Her adoption fee was $20 and came with a free vet visit. Nobody wanted her. But David didn’t want just any cat — he wanted her.
Why We Started the Brand
We were tired of flimsy, ugly pet gear that didn’t last. We wanted products that looked good, worked better, and actually held up to daily life. So we started with the basics — made to meet higher standards of comfort, quality, and care.
Our very first product was the Rawry Cabin — built for Rawry’s anxiety and our living room. Soft, secure, and built to last, with natural materials and a design that fits anywhere.
Shop the Cabin
Redefining Everyday Essentials
We started with the little things — the daily basics that mattered most. But nothing we found was quite right. So we made our own essentials: better for Rawry, better for our home.
Our tofu litter clumps fast, controls odor naturally, and leaves zero dust behind — even in sunbeams. Our toys are soft but durable, bright but minimal, and tested by Rawry herself. Play and cleanup, upgraded.
Shop EssentialsRawry’s Recovery Changed Everything
In 2024, Rawry needed oral surgery — and recovery wasn’t easy. She stopped eating. She hid more. The soft beds we had weren’t supportive enough, and nothing was easy to clean. That’s when we realized: healing is part of care.
So we designed the Thera Cushion — a supportive, low-profile cushion that gave her the comfort and security she needed to rest and recover. It’s filled with crushed memory foam and wrapped in a soft cover that’s both washable and water-repellent. Made for pets — and perfect for people too.
Shop the Thera Cushion
Meet the Pets
They’re more than mascots — they’re product testers, nap experts, and chaos agents. Every item we make gets field-tested (and fur-tested) by the ones who use it most.
Rawry — Chief Cat Officer
Full-grown when adopted. Total boss. She oversees everything — from product testing to nap quality control. She’s not chatty unless she’s hungry, was a bit of a bully at the shelter, but the sweetest CEO we’ve ever had. She loves naps, quiet spots, and watching the world from high up.
If Rawry doesn’t use it, we don’t make it.
Teddy — Intern, Security & Morale
Teddy is our emotional support sidekick: equal parts soft and suspicious. He follows board member Steve from room to room to keep him on task. And if you’re lucky, you get to rub the belly. Once. Before he'll demand treats.
He loves long naps in sunbeams on his Thera Cushion.
Charlotte — Corporate Guinea Pig
Charlotte is Sarah’s guinea pig and unofficial office snacker. She’s quiet, watchful, and mostly keeps to herself — unless there are carrots involved. She’s never missed a lunch meeting.
... and the Humans
They make the coffee, answer the emails, and pack the boxes — but we all know who’s really in charge.
David — Founder, Rawry’s Assistant
David adopted Rawry in 2016 and built the company around her needs (and demands). He handles product design, strategy, and daily clean-up. Wherever Rawry goes, he follows — especially if she’s yelling about lunch.
Alex — Customer Service
Alex answers your emails with care, speed, and just the right amount of emoji. When he's not helping customers, he’s into skateboarding, indie music, raising sea monkeys and Venus fly traps, and wandering the woods.
Sarah — Chief Design Consultant
Sarah brings the taste. She studied at SCAD. She’s behind our packaging, layouts, and why everything just looks… right. She’s Charlotte’s guardian, a Lord of the Rings fan, and a firm believer in good coffee and better kerning.
Steve — Board Member
Steve’s job title is vague on purpose. He helps with strategy, snacks, and keeping Teddy in line. When he’s not working, he’s watching old movies, thrifting odd treasures, or feeding his backyard chickens.
Ready to Shop Rawry-Approved Favorites?
Our best-loved basics, tested by the team and made to last.
Shop Rawry’s Faves