Privacy policy

Last Updated: August 20, 2026

This privacy policy (“Privacy Policy”) describes how and why Rawry Pet Products (“Company,” “us,” “our” or “we”) collects, uses, discloses, protects, and otherwise processes your personally identifiable information (“Personal Information”) when you visit rawrycat.com (the “Website”), purchase a product, or interact with us in other related ways (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy. The use of information collected through our Website shall be limited to the purposes under this Privacy Policy, our Terms of Service, and our SMS/MMS Mobile Message Marketing Program Terms and Conditions (if applicable) (collectively, the “Terms”). This Privacy Policy does not apply to the practices of companies or websites that we do not own or control. See Section 12 for your state privacy rights.

BY USING THE SERVICES, YOU AGREE YOU HAVE READ, UNDERSTAND, AND ACCEPT OUR TERMS. IF YOU DO NOT AGREE TO BE BOUND BY THE TERMS, DO NOT USE THE SERVICES.

WHAT INFORMATION DO WE RECEIVE?

We may receive Personal Information directly from you, from third parties, and automatically through your use of our Services. We may combine information received from or about you from these various sources.

Personal Information you disclose to us.

The Personal Information that we receive and use varies depending on how you interact with us. We receive and store any information you knowingly provide to us when you create an account, make a purchase, subscribe to our communications, or fill out any online forms. The Personal Information we collect may include the following:

Contact Information including your name, address, zip code, phone number, and email;
SMS/MMS Program Information including your mobile phone number provided for SMS opt-in, opt-in and opt-out status, keyword responses, message delivery and interaction data, and consent timestamps, collected when you participate in our SMS/MMS mobile messaging program;
Product and Preference Information including what products you purchase or search for, the product line, purchase date, purchase price, and purchase location;
Transaction Information including your billing address, shipping address, and payment information;
Account Information including your username, password, and security questions;
Customer Support Information including the information you choose to include in communications with us, for example, when sending a message through the Services;
Usage Data such as device and usage information, IP address, browser and device characteristics and history, operating system, language preferences, referring URLs, device name, date and time stamps, and general location inferred from your IP address.
Social Network Accounts if you choose to link, connect, or login to the Website through a third party online service, you direct the service to send us certain information about you controlled by that service, such as profile information. This sharing is subject to the applicable privacy notices and your privacy settings of that service.

We may record, read, copy, disclose, and use customer support communications (such as emails, chat messages, and phone calls) that you transmit to us for the purposes of providing and improving our Services, training our support team, and ensuring quality assurance. We will not disclose such communications to third parties except as described in Section 5 of this Privacy Policy.

Like many websites, we use cookies and similar technologies to power and improve our Services, including by remembering your actions and preferences, running analytics, and better understanding how users interact with the Services. Cookies are small text files that a web server places on your device. They are uniquely assigned to you and can only be read by a web server in the domain that issued them. Cookies cannot be used to run programs or deliver viruses to your computer.

We use both first-party cookies, which we set directly, and third-party cookies, which are set by our partners and service providers. We may also permit these third parties to use cookies on our Website to better tailor the services, products, and advertising available on our Website and other websites.

Most browsers are configured to accept cookies by default, however, you can adjust your browser settings to remove or reject cookies through your browser’s built-in controls. Please note that removing or blocking cookies may negatively affect your user experience and may cause certain features and general functionality to work incorrectly or become unavailable. Additionally, blocking cookies may not completely prevent the sharing of information with third parties, such as our advertising partners. For more general information about cookies and how to manage or disable them, you may visit https://allaboutcookies.org/.

Cookies We Use:

Strictly Necessary Cookies. These cookies are essential for the Website to function and cannot be disabled. They enable core functionality such as secure checkout, payment processing, and currency recognition.
Performance Cookies. These cookies are associated with our analytics suite and help us understand how visitors interact with the Website. We use this data to analyze Website usage and improve performance.
Functionality Cookies. These cookies enable enhanced functionality and personalization, such as storing your localization preferences and remembering your preferences across visits.
Targeting Cookies. These cookies are used by us and our advertising partners to build a profile of your interests, deliver relevant advertisements, and measure the effectiveness of advertising campaigns.

You may update your cookie preferences at any time by using the cookie banner on our Website. Your cookie and advertising preferences may be browser- and device-specific, meaning you may need to update your preferences separately on each browser and device you use to access the Services.

We do not control third parties’ collection or use of your information for interest-based advertising, but these parties may offer ways to opt out. We may work with network advertisers, ad agencies, analytics service providers, and other vendors to serve advertisements on the Website and in connection with the Services; to serve our advertisements elsewhere online; and to provide us with information regarding use of and traffic on the Website and in connection with the Services. These advertisements may be tailored based on information collected automatically (through tracking tools like cookies and web beacons) about your activities in connection with the Website and other websites you visit, over time and across different devices, and across the various websites and platforms you visit. If you would prefer not to have your online activity tracked for purposes of receiving interest-based advertising, you can opt out with the NAI Consumer Opt-Out tool or the About Ads option.

Do Not Track Signals. Some browsers incorporate a Do Not Track feature that signals to websites you visit that you do not want to have your online activity tracked. Our Services do not respond to Do Not Track signals at this time.

ACCOUNTS

You may create an account with us either through Shopify or by registering with your email address. When you create an account, we may send a verification email to confirm ownership of the email address used during registration. If you choose to receive marketing communications, we may send you promotional emails, newsletters, product updates, and other marketing communications. You may opt out of marketing emails at any time by clicking the “unsubscribe” link included in our emails, adjusting your account communication preferences (if available), or contacting us at help@rawrycat.com.

Our emails may contain tracking technology that help us understand whether messages are opened, links are clicked, and how users interact with our communications. We use this information to measure the effectiveness of our marketing campaigns, improve our communications, and better tailor content to user interests. We may also use third-party email marketing or analytics providers to facilitate and analyze these communications.

Accounts created through Shopify are subject to Shopify’s account management and authentication processes. You can read more about how Shopify handles your information from that provider in accordance with the permissions you authorize at the time of login by viewing Shopify’s Consumer Privacy Policy.

HOW DO WE USE YOUR INFORMATION?

We process your Personal Information for a variety of reasons, depending on how you interact with the Services, including:

Providing Products and Services. We use your Personal Information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, send notifications related to your account, purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange for shipping, facilitate returns and exchanges, and enable you to post reviews.
Marketing and Advertising. We use your Personal Information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your Personal Information to better tailor the Services and advertising on our Website and other websites.
Website Improvement and Optimization. We use your Personal Information, including Device Information such as your IP address and browsing activity, to improve and optimize our Website (for example, by generating analytics about how our customers browse and interact with the Website, and to assess the success of our marketing and advertising campaigns).
Security and Fraud Prevention. We use your Personal Information to detect, investigate or take action regarding possible fraudulent, illegal, or malicious activity.
Communicating with you. We use your Personal Information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.
Text marketing (if applicable). With your consent, we may send text messages about our store, new products and other updates, including checkout reminders. Webhooks will be used to trigger the checkout reminder messaging system.

Sensitive Personal Information.

We do not process, collect, sell, or share sensitive personal information such as Social Security numbers, racial or ethnic origin, political opinions, religious beliefs, health data, or criminal history (“Sensitive PI”). We collect payment information (including credit card numbers) as Transaction Information necessary to process your purchases. We process payment information solely for the purpose of completing transactions and do not use it for any other purpose. We do not use or disclose Sensitive PI for the purpose of inferring characteristics about you. We also do not use or disclose Sensitive PI for purposes that would require offering the right to limit under California law. If this changes, we will provide separate notices and, where required, offer the right to limit use and disclosure. Please do not submit any Sensitive PI to us.

Profiling and Automated Decision-Making.

We do not use automated decision-making that produces legal or similarly significant effects without human involvement. Where we use profiling for targeted advertising or marketing optimization, you may opt out as described in this Privacy Policy.

WHEN AND WITH WHOM DO WE SHARE YOUR INFORMATION?

We may share your Personal Information with third-party vendors, service providers, contractors, or agents (collectively, “third parties”) who perform services for us or on our behalf and require access to such information to do that work.

We do not sell or disclose any Personal Information about you to any third party except to provide you with products or services you have requested, where we have your consent, or under the circumstances listed below:

With third parties who perform services on our behalf such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping.
With business and marketing partners, including Shopify, to provide services and advertising to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you direct, request or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
With our affiliates for purposes of internal administration, providing the Services, and coordinating business operations that directly support the Services.
In response to subpoenas, court orders, or legal process, from law enforcement agencies or state and federal regulators, or as otherwise required by law.
To assert or defend our legal rights, including fraud prevention and enforcing this Privacy Policy and our Terms of Service.
To protect the rights, property, or safety of us or other persons, including to detect, prevent, or otherwise address fraud, security, or technical issues, or other activity that is illegal or legally actionable.
In connection with an actual or proposed corporate merger, acquisition, asset purchase, or other transaction or proceeding involving all or part of the business or assets to which the information pertains.
We may also disclose aggregate, anonymized, or de-identified information about users for marketing, advertising, research, compliance, or other purposes.

Sale/Share/Targeted Advertising Disclosures. We do not sell Personal Information for money. We may “sell” or “share” Personal Information as those terms are defined by certain U.S. state privacy laws by allowing advertising, social media, and analytics partners to collect Personal Information via cookies or similar technologies in our Services for cross-context behavioral advertising and measurement. You may opt out of such “sale,” “sharing,” and “targeted advertising” at any time by contacting us at help@rawrycat.com.

USER GENERATED CONTENT

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone. We do not control who will have access to the information that you choose to make available to others and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. While we take reasonable steps to protect the Services, we are not responsible for the actions of third parties who access information you have voluntarily made public through the Services.

COMMUNICATION PREFERENCES

Marketing Emails. You can opt out of receiving marketing emails at any time. If you do not want to receive promotional messages about our products and services, you may unsubscribe from those emails by clicking the link in the footer of such promotional email. Alternatively, you may email customer service at help@rawrycat.com and ask to be removed from our email list. It may take up to seven (7) days for us to remove your email from our list. Even after that time, we may continue to send you email communications related to your transactions with us, including communications regarding account notifications, purchases, billings, shipments, returns, customer support questions and similar information regarding your use of the Website and Services.

Text Messages and SMS Communications. If you opt in to receive SMS or text message communications from us, we may send you transactional, promotional, marketing, or informational text messages, including messages sent using automated technologies. Consent to receive marketing text messages is not a condition of purchase. Message and data rates may apply. You may opt out of marketing text messages at any time by following the instructions provided in the message, including by replying STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any message where applicable. For full details on opting out of our SMS/MMS messaging program, please refer to our SMS/MMS Mobile Message Marketing Program Terms and Conditions.

THIRD PARTY WEBSITES

THE WEBSITE AND/OR SERVICES MAY CONTAIN LINKS TO THIRD-PARTY OWNED AND/OR OPERATED WEBSITES. WE ARE NOT RESPONSIBLE FOR THE PRIVACY PRACTICES OR THE CONTENT OF ANY THIRD-PARTY WEBSITE. We suggest that you contact these third parties directly for information regarding their privacy, security, and data collection and distribution policies prior to providing them with any information. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may be viewable by other users of the Services and/or users of those third-party platforms. We are not responsible for managing third-party communications; if you no longer wish to receive communications from a third party, please contact that third party directly. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Third-Party Service Providers. We partner with third-party service providers that help us operate and improve our Services. These include:

Shopify: We use Shopify to power our online store. Shopify may collect and process your Personal Information in connection with providing its services. You can read more about how Shopify uses your Personal Information at Shopify Legal - Shopify.
Google Analytics: We use Google Analytics to help us understand how our customers use the Website. You can read more about how Google uses your Personal Information by visiting Google’s Safety Center.
Microsoft Clarity and Microsoft Advertising: We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our Website through behavioral metrics, heatmaps, and session replay to improve and market our products and services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products and services and online activity. Additionally, we use this information for site optimization, fraud and security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
Klaviyo: We use Klaviyo as our email marketing platform to send promotional emails, newsletters, and other marketing communications. Klaviyo may collect and process your Personal Information, including your email address, purchase history, and engagement data (such as email opens and clicks), in connection with providing its services. For more information about how Klaviyo uses your Personal Information, view Klaviyo’s Privacy Policy.
Postscript: We use Postscript (Stodge, Inc. d/b/a Postscript) to administer our SMS/MMS mobile messaging program. Postscript may collect and process your Personal Information, including your mobile phone number, opt-in status, message interaction data, and consent records, in connection with providing its services. For more information on how Postscript uses your Personal Information, view Postscript’s Privacy Policy.
Retargeting and Advertising Partners: We engage in retargeting on online advertising platforms including TikTok, Meta (Facebook/Instagram), Google, and Bing to deliver relevant advertisements to users who have previously interacted with our Website. You may also opt out of targeted advertising directly through the ad settings of these platforms. Please note that opting out of targeted advertising does not mean you will no longer receive advertisements; however, the advertisements you see will not be tailored to your interests.

HOW LONG DO WE KEEP YOUR INFORMATION?

How long we retain your Personal Information depends on different factors, such as whether we need to retain the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies. When we no longer have a legitimate business need to process your Personal Information, we will either delete or anonymize such information, or, if this is not possible (for example, because your Personal Information has been stored in backup archives), we will securely store your Personal Information and isolate it from any further processing until deletion is possible. We retain Personal Information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. If you have placed an order through the Services, we will maintain your order-related information for our records unless and until you request that we delete it in accordance with Section 12 of this Privacy Policy.

HOW DO WE KEEP YOUR INFORMATION SAFE?

We have implemented appropriate and reasonable technical, organizational, and administrative safeguards designed to protect the security, confidentiality, and integrity of Personal Information we process. Despite our safeguards and efforts to secure your information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee that unauthorized third parties will never be able to defeat our security measures or misuse your information. Transmission of Personal Information to and from our Services is at your own risk. If we become aware of a data breach affecting Personal Information, we will investigate and provide notifications to individuals and/or regulators as required by applicable law.

Account Security. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. You should take steps to protect against unauthorized access to your password, phone, and computer including, but not limited to, signing off after using a shared computer, choosing a strong password that cannot be easily guessed, and keeping your login name and password private. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.

If we determine or reasonably suspect a security incident affecting the Website or Services, including unauthorized access, acquisition, or disclosure of Personal Information, we will investigate, contain, remediate, and where appropriate or required by law, report the incident and notify affected individuals and applicable authorities without undue delay. We will cooperate with law enforcement and may provide notice by email and/or on the Website, as permitted by law.

DO WE COLLECT INFORMATION FROM MINORS?

The Website and the Services are intended for a general audience and are not directed at children under the age of 13. We do not knowingly collect, solicit, or maintain Personal Information from children under 13, and no part of the Services is designed to attract anyone under 13. Users under that age must not use the Services or provide any Personal Information to us. If we learn that we have collected Personal Information from a child under 13, we will take commercially reasonable steps to delete that information promptly. If you are a parent or guardian and believe that your child under 13 has provided us with Personal Information, please contact us by emailing help@rawrycat.com with “Minor Data Collected Notification” in the subject line so that we can take appropriate action.

YOUR PRIVACY RIGHTS

Depending on your state of residence, you may have certain rights with respect to your Personal Information under applicable law, including:

Right to Know. You may have the right to request information about specific pieces of Personal Information we have collected about you, the sources from which we collect it, the purposes for which we use it, and the categories of third parties with whom we share it.
Right to Access. You may have the right to request a copy of the Personal Information we hold about you.
Right to Delete. You may have the right to request that we delete Personal Information we collected from you, subject to exceptions.
Right to Correction. You may have the right to request that we correct inaccurate Personal Information.
Right to Opt out of “sale,” “sharing,” or targeted advertising. You may have the right to direct us not to sell or share your Personal Information, or use it for targeted advertising.
Right of Portability. You may have the right to receive a copy of the Personal Information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Right to Withdraw Consent. Where we rely on your consent to process your Personal Information, you have the right to withdraw this consent.
Right to Restrict Processing. You may have the right to ask us to stop or restrict our processing of your Personal Information.
Right to Appeal. If we deny your request, you may have the right to appeal our decision.
Right to Non-Discrimination. We will never discriminate against you for exercising any of your privacy rights.

Exercising Your Rights and Complaints. To exercise your rights or if you have complaints about how we process your Personal Information, please contact us by emailing us at help@rawrycat.com. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us, or lodging a complaint with your local data protection authority.

Verification and Authorized Agents. We will verify your request using information associated with your account or interactions with us and may request additional information only as reasonably necessary to confirm your identity or authority, as permitted by law. We will not require you to create an account to submit a request. If you submit a request through an authorized agent, we may require proof of authorization (for example, signed permission from you or a valid power of attorney). For requests to know/access, delete, or correct, we may also require you to verify your identity directly with us. For requests to opt out of “sale,” “sharing,” or “targeted advertising,” we will accept authorized agent requests upon sufficient proof of authority and will not require you to verify your identity directly as a condition of processing. We will not collect or use Personal Information beyond what is reasonably necessary to verify and process your request.

California Privacy Rights. California residents have the additional right to:

Know the categories of Personal Information we have collected, the categories of sources, the business or commercial purposes for collection or sharing, the categories of third parties to whom we disclose Personal Information, and the specific pieces of Personal Information we maintain about you;
Opt-out of the “sale” or “sharing” of Personal Information for cross-context behavioral advertising;
Limit the use and disclosure of Sensitive Personal Information to what is necessary to provide requested services (if applicable); and
Receive information about financial incentives, if offered.

Notice at Collection (California and similar laws).

We collect the following categories of Personal Information: Identifiers (e.g., name, email, IP address), Commercial Information (e.g., payment details, credit card information, and purchase or transaction history), Internet/Network Activity, General Geolocation Data, and Inferences. We collect these categories from you, your devices, our service providers, third parties (e.g., ad networks and analytics providers), and affiliate partners for the purposes described in Section 4. We may disclose these categories to service providers and contractors for business purposes and may “sell” and/or “share” Personal Information for cross-context behavioral advertising and engage in “targeted advertising” as described in this Privacy Policy. We retain Personal Information for the periods described in Section 9.

Financial Incentives. We may offer discounts, promotions, loyalty programs, sweepstakes, or other benefits in exchange for your participation in marketing programs, account registration, reviews, surveys, or similar activities that involve the collection, retention, use, disclosure, or sale/sharing of Personal Information. Participation in such programs is voluntary, and you may withdraw at any time by following the instructions associated with the applicable program or by contacting us at help@rawrycat.com. Any financial incentive or price or service difference related to such programs is reasonably related to the value of the Personal Information provided to us.

“Shine the Light.” California Civil Code § 1798.83 permits California residents to request, once per year and free of charge, information about the categories of Personal Information (if any) we disclosed to third parties for their direct marketing purposes in the prior calendar year and the names and addresses of those third parties. To submit such a request, contact us using the information in Section 17.

California Minors’ Content Removal. If you are a California resident under 16 and have an account on the Services, you may request removal of content you publicly posted by contacting us using the information in Section 17 and identifying the content. We will make the content no longer publicly visible on the Services, but complete removal (e.g., from caches or archives) may not be possible.

Categories of Personal Information Collected and Used. Identifiers (e.g., name, email address, account ID), Commercial Information (e.g., products purchased, purchase amounts, redemption and return history), Internet or Electronic Activity (e.g., interactions with our emails and links), and User-Generated Content submitted for reviews (e.g., photos, videos, text). We use this information to operate and administer the Services, prevent fraud and misuse, and communicate with you about promotions and rewards.

GOVERNING LAW

This Privacy Policy, and your access to and use of the Services, as well as any dispute, claim, or controversy arising out of or relating to them, will be governed by and construed in accordance with the laws of the State of New York, without regard to conflict-of-law rules or principles (whether of New York or any other jurisdiction) that would result in the application of the laws of any other jurisdiction. Any dispute between the parties that is not subject to arbitration or that cannot be heard in small claims court will be resolved exclusively in the state or federal courts located in New York County, New York, and the parties consent to the personal jurisdiction and venue of those courts. Please review the arbitration provision in Section 17 of our Terms of Service.

SEVERABILITY

If any part of this Privacy Policy is deemed unlawful and/or unenforceable, all other provisions contained herein will remain in full force and effect.

INTERNATIONAL USERS

Our Services are operated from the United States and are primarily intended for users located in the United States. However, users from other jurisdictions may access the Website and interact with our Services. Please be aware that your Personal Information and communications may be transferred to, processed, maintained, and stored on servers and systems located in the United States and other jurisdictions where we or our service providers operate.

If you access the Website or Services from outside the United States, please be advised that the laws of the United States and other applicable jurisdictions may not provide the same level of data protection as the laws in your country or jurisdiction. By accessing or using the Website or Services, you acknowledge and agree that your Personal Information and communications may be collected, transferred, processed, disclosed, and stored in the United States and other jurisdictions in accordance with this Privacy Policy and applicable law.

European Economic Area, United Kingdom, and Switzerland. If you are located in the European Economic Area (“EEA”), the United Kingdom, or Switzerland, you may have additional rights under the General Data Protection Regulation (“GDPR”) or equivalent local data protection laws, including:

The right to access, rectify, erase, restrict processing of, or port your Personal Information;
The right to object to processing based on legitimate interests or for direct marketing purposes;
The right to withdraw consent at any time where processing is based on consent; and
The right to lodge a complaint with your local supervisory authority.

Our legal bases for processing your Personal Information include performance of a contract with you (for example, fulfilling orders placed through the Website), your consent (for example, for marketing communications), and our legitimate interests (for example, fraud prevention and improving our Services), provided that such interests are not overridden by your data protection rights. Your Personal Information may be transferred outside the EEA, including to the United States, where data protection laws may differ. We will take appropriate safeguards to ensure your Personal Information remains protected in accordance with this Privacy Policy and applicable law. To exercise any of these rights, please contact us at help@rawrycat.com.

UPDATES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. The updated version will be indicated by the “Last Updated” date at the top of this document, and the updated version will be effective as soon as it is accessible. If we make material changes to this Privacy Policy, we may notify you either by prominently posting notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Policy occasionally. If the changes materially affect your rights, we will provide additional notice and, where required, obtain your consent.

HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

We welcome your comments and questions regarding our privacy policy. If you have any questions about this Privacy Policy, or if you need this Privacy Policy in an alternative format due to a disability, please contact us at:

Rawry Pet Products

help@rawrycat.com

P.O. Box 1740, New York, NY 10037